Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.
Since then Managing Director, David Grainger, added two other dealerships on adjoining land and further expanded by opening Chiswick Honda Brand Centre in 2001.
Initially the old Honda UK head office, Chiswick Honda was an innovative project and a testimonial of many years of hard work, planning and dedication.
Located just off the A4 Chiswick roundabout, Chiswick Honda is a thriving business selling an extensive range of new and used cars and bikes, accessories, servicing, parts and motability.
Norton Way Group, our parent company was formed in 1989 as a management buy out of a Honda dealership in Letchworth. Since then, Managing Director, David Grainger has grown the business to include two more Honda dealerships in London, Mazda, Peugeot and Europe's biggest Kia dealership in Brentford, GWR Kia.
Despite such huge growth since 1989, the ethos behind Norton Way remains the same, with the focus on quality rather than volume, and ‘being the best’. Success has translated into Industry Awards; including Businessman of the year, and Employee of the year. We have also received Motor Trader awards including Franchised Dealer of the year for Chiswick Honda, Sales Team of the Year and Dealer Principal of the year